Classified Advertising: How To Write Headlines That Make The Sales
Your headline will make or break your advertising. The headline is the first thing that your potential customers see. The headline helps them determine whether or not to read your ad.
If you want your ad read, and you want potential customers to take action, then focus about 80 percent of your effort on writing your headline.
There are several things you can do to help you write good headlines:
1. Study good headlines.
Does the headline make you want to take action? Does the headline make you want to read the ad? If it does, then chances are it’s an effective headline. Put it in your sweipe file. (A swipe file is a file of good headlines, ads, and other copywriting you want to use to help you write your own effective advertising.)
2. Use a headline formula. Read more…
