Classified Advertising: Study Money Making Ads and Make More Money
Publish date: December 30, 2009 2:38 pm
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1. First, choose what kind of ads you want to write.
If you are writing for newspapers, study newspapers. The same applies to magazines. If you are posting ads for a specific Online Classified website, then you need to go to that website.
Don't just study the ads though. Reading the guidelines for the newspaper or website where you are considering submitting. Guidelines will help you prevent submitting ads in the wrong format, or utilizing words the publication or site doesn't allow. By writing according to the guidelines you increase your chances of obtaining your ad approved. Also, you increase the effectiveness of your advertisement.
2. When you study ads, analysis the design.
Is the title in bold, italic, or any special type of font? Does the ad writer use any type of color or picture?
This is where you study the way the ad is actually put together instead of what the ads say. How the ad looks is almost as important as what it says. Design elements can make or break your ad because these elements will also help determine whether or not your ad gets read or not.
When using these elements, use them sparingly, especially if you are posting your ads on-line Although bold is one of those elements that is good for getting notice to your ad, writing your ad all in a color like red is not. Red is hard to read on the screen, at least for any length of time. A bright color is good for a headline or title, but avoid writing your entire ad in this color.
Black type on a white background with an easy to read font may seem simple, but it in fact works because it is easy to read. Readers online read about 25 percent slower, so don't make it any harder than necessary for readers to get your message.
Remember, it's not about you, and what you like, or what you think is appealing or attractive. It's about helping your readers. Treat them right, and give them content that solves their difficulties, and they will buy.
3. Keep a swipe file of excellent ads.
This can be a text file or an actual file folder. Use these ads to ease you craft your own. Don't copy, just use what you learn.
The more advertisements you study, the more you will learn. Look for ads that are frequently published. These are usually ads that are making money. Use what you learn from studying these ads to help you write your own ads. It will improve your ads win over better and finally make you more money.
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2 Comments to “Classified Advertising: Study Money Making Ads and Make More Money”
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May 13th, 2010 at 11:01 AM
How much money does the Treasury typically print?
May 21st, 2010 at 2:38 PM
Good article.
Setting budget for ads and evaluation of each ads response amongst others, is also an important check list for advertisers.
Regards,
Alexander