Free Global Classified Ads Blog

In fact studying ads will not make you more money. It is like reading a book on copy writing and then thinking you are a copywriter.

If you wish to study how to make money from writing classified ads, then you need to get action. Studying effective ads will help you learn how to write ads that make you money.

There is a right way and an incorrect way to do this. These tips will help you make more money from the advertisements you write:

1. First, choose what kind of ads you want to write.

If you are writing for newspapers, study newspapers. The same applies to magazines. If you are posting ads for a specific Online Classified website, then you need to go to that website.

Don’t just study the ads though. Reading the guidelines for the newspaper or website where you are considering submitting. Guidelines will help you prevent submitting ads in the wrong format, or utilizing words the publication or site doesn’t allow. By writing according to the guidelines you increase your chances of obtaining your ad approved. Also, you increase the effectiveness of your advertisement.

2. When you study ads, analysis the design.

Is the title in bold, italic, or any special type of font? Does the ad writer use any type of color or picture?

This is where you study the way the ad is actually put together instead of what the ads say. How the ad looks is almost as important as what it says. Design elements can make or break your ad because these elements will also help determine whether or not your ad gets read or not.

When using these elements, use them sparingly, especially if you are posting your ads on-line Although bold is one of those elements that is good for getting notice to your ad, writing your ad all in a color like red is not. Red is hard to read on the screen, at least for any length of time. A bright color is good for a headline or title, but avoid writing your entire ad in this color.

Black type on a white background with an easy to read font may seem simple, but it in fact works because it is easy to read. Readers online read about 25 percent slower, so don’t make it any harder than necessary for readers to get your message.

Remember, it’s not about you, and what you like, or what you think is appealing or attractive. It’s about helping your readers. Treat them right, and give them content that solves their difficulties, and they will buy.

3. Keep a swipe file of excellent ads.

This can be a text file or an actual file folder. Use these ads to ease you craft your own. Don’t copy, just use what you learn.

The more advertisements you study, the more you will learn. Look for ads that are frequently published. These are usually ads that are making money. Use what you learn from studying these ads to help you write your own ads. It will improve your ads win over better and finally make you more money.

Your headline will make or break your advertising. The headline is the first thing that your potential customers see. The headline helps them determine whether or not to read your ad.

If you want your ad read, and you want potential customers to take action, then focus about 80 percent of your effort on writing your headline.

There are several things you can do to help you write good headlines:

1. Study good headlines.

Does the headline make you want to take action? Does the headline make you want to read the ad? If it does, then chances are it’s an effective headline. Put it in your sweipe file. (A swipe file is a file of good headlines, ads, and other copywriting you want to use to help you write your own effective advertising.)

2. Use a headline formula.

There are quite a few headline formulas. These formulas will help you in writing your headlines.

Here are several headline formulas you may use:

How To – How to do something.

News – Think newspaper headlines. Informative.

Guarantee – You make a promise.

Testimonial – Customer’s testimonial as headline.

Question – Ask a question.

Problem & Solution – Present the problem then offer a solution.

As I said before, there are others, but these are some of the most popular and will help you in writing your headlines.

Regardless of what headline formula you use, you want to be specific. For example, “How to Make Money Online” is not a good headline because it’s not specific. It really doesn’t tell your potential customers anything.

Give your potential customers some type of details, like “How to Make Money Without a Website or List in 7 Days or Less.” Specific details will get their attention.

3. Focus on the benefits of your product, not the features.

A feature tells them something about the product. A benefit tells them how the product will solve their problems.

For example, if you are selling shampoo, maybe the shampoo strips any styling products off of the hair. This is something it does, a feature. For a benefit, maybe the shampoo makes your hair look as sexy as Pamela Anderson’s. In other words, what you are doing here is painting a picture of what the potential customers’ lives could be like if they have the product.

4. Answer the question, “What’s in it for me?”

When I say “what’s in it for me?” I don’t mean what’s in it for you, the advertiser. I mean what’s in it for your potential customers. They don’t care about you, what you think, or anything else. They are trying to solve their problems.

Focus on solving their problems and nothing else. Draw them into your ad by answering this question, and you’ve not only gotten their attention, you increase conversion, and you’re more likely to make the sale. Now post Free Classifieds with good Headlines to promote your business on 100% Free Classifieds.

Online free classified sites offer a risk free, no cost solution to promote your businesses and sell products and services. Advertising in free classified sites can be time consuming and frustrating if you do not know how to successfully profit from these sites. Knowing the right tricks and tips of online free classified ad will separate you from the hundreds who post thousands of ads without getting any results.

All free classified sites are not created equal. You should focus on a few good sites and post your ads regularly in those sites only. Your starting point is Google search. Go to http://google.com and search for “free classifieds” and “free ads”. From the search result pages, visit 10 to 15 sites and register in those sites. If a site asks too many questions during the registration process, abandon the site and go to the next site. Why should you have to provide all your personal information for the site’s benefits? Good sites will only ask minimal questions to setup your account so that you can edit, delete and renew your ads. Also, look for sites that will allow you to post without any registration.

Write a precise ad using 80 to 100 words. Write about benefits of your products and services for ad viewers. Try to think benefits in terms of generating extra income, improving health and relationships and providing a sense of good feelings when they use your products and services.

Write a concise, interest grabbing, key words filled ad title with action words that asks the reader to do something now. If you are promoting an affiliate product and many ads are also about the same affiliate product, write your ad title and ad copy differently than others so that your ad stands out in the crowd.

If you are selling personal items, like used cars, cameras etc., provide details description of the item, its selling price, and your contact information. If you are promoting an item to make a profit, do not try to sell your products or services in the classified ad. Use the free ad to lead to another site or your affiliate site where you can provide more information to make a sale.

In classified sites, most recent ads are listed on the top of the ad search or ad listing pages. Some free classified sites have paid premium ads which are displayed on the top of the listing pages, followed by the free ads. Avoid those free sites that accept premium listings. In free classified sites, your ads will be buried deep in the listing pages as more ads are posted in the same category. To keep your ads fresh and on the top of the listing page, renew your ads every couple of days.

Do not spam by posting your ads in all categories. Post only in a few relevant categories, preferably using different ad copies and ad titles. If the site has regional sections, e.g. US states, cities, or countries and your target is to reach every region, post in 10 to 15 regions only. For the search function of the site to pickup your ad for display, you do not have to post in all the available regions. This will save you time.

Always use photos or banners in your ads. Make sure that the size and dimensions of your image files are within the site’s acceptable limits. Otherwise, the site may not display your images in your ad at all. There are a few free sites where you can create your banners or you can use your affiliate banners. If you are using the picture of a product, take the picture using a good digital camera and then convert the image to jpeg format and reduce the dimensions prior to uploading.

Using the simple techniques mentioned above, you should be able to minimize your online free advertising effort and increase responses from your ads. Remember, your ad title and ad copy should stand out with action words and pictures. You should regularly post your ads to keep them fresh and on top the listing page.